IbexLion are a risk management consultancy based in the Midlands UK. As a disruptive startup, I was tasked to develop a brand new visual identity for the consultancy, to create a niche for itself in the risk sector. Since competitors typically take on serious, corporate and intimidating images, we wanted to present the brand in a more positive light instead. We came up with an image that was approachable and friendly.
A new logo was designed, alongside a new brand identity with accompanying print and digital collateral.